Privacy Policy

1. Overview

MyLawnWeek ("we," "us," or "our") operates a lawn care web app at mylawnweek.com. The app provides live soil temperature, weather data, and zone-specific lawn care recommendations based on your ZIP code, delivered as a progressive web app you can install on your home screen. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have.

By using MyLawnWeek - whether through the website or the app - you agree to the collection and use of your information as described in this policy. We are committed to handling your data responsibly and in compliance with applicable laws.

2. Information We Collect

We collect only the minimum information necessary to provide a useful, location-relevant service.

Anonymous zone lookups

When you enter a ZIP code on our homepage to view live zone data, no personal information is stored. Your ZIP code is used in real time to resolve your turfgrass zone and fetch weather data, then discarded. No account is required and nothing is saved.

Information you provide when creating an account:

• Email address - required to create an account. Used to send you a magic login link and optional transactional notifications.
• ZIP code - used to determine your turfgrass zone and provide location-appropriate recommendations. Your ZIP code is never used for any other purpose.
• Lawn measurements (optional) - if you use the Measure tool to draw your lawn, the square footage and shape data you enter is saved to your account. It is used solely to calculate supply quantities in your weekly plan and is never shared or used for any other purpose.

Information collected automatically when you use our website or app:

• Website analytics - we use Google Analytics (via Google Tag Manager) to understand how visitors use our site. This may include pages visited, time on site, and general location (city/region level). No personally identifiable information is included.
• Conversion tracking - we use Google Ads conversion tracking to measure when visitors take key actions (such as submitting a ZIP code or signing up). This helps us understand the effectiveness of any advertising we run.
• Push notification subscription data - if you enable push notifications, your browser generates a push subscription token that is stored on our servers. This token is used solely to deliver notifications to your device. It does not identify you personally and is deleted if you disable notifications or delete your account.
• Service worker - the app registers a service worker in your browser to support home screen installation and push notifications. The service worker does not collect or transmit any personal data.

We do not collect your name, phone number, mailing address, or any payment information.

3. How We Use Your Information

We use the information we collect solely to operate and improve MyLawnWeek:

• To power the live zone lookup - resolving your ZIP to a turfgrass zone and fetching real-time soil temperature and weather data.
• To deliver your weekly lawn care plan via the web app and optional push notifications.
• To send transactional emails such as magic login links.
• To tailor content and recommendations to your turfgrass zone.
• To analyze engagement in aggregate to improve the app.
• To process account deletion requests and notification opt-outs.
• To measure the performance of any advertising we run (via Google Ads conversion tracking).
• To calculate zone-specific supply quantities if you have saved lawn measurements via the Measure tool.
• To comply with legal obligations.

We will never use your information to send unrelated marketing, sell advertising targeted to you personally, or share your data for third-party marketing purposes.

4. Third-Party Services

We use a third-party email service provider to deliver transactional emails such as magic login links. Your email address is stored on the provider's servers solely for this purpose. We select providers that maintain industry-standard security practices and do not permit your data to be used for their own marketing or sold to third parties.

Push notification delivery is handled via the Web Push protocol using your browser's built-in push service (Apple Push Notification Service for Safari, Firebase Cloud Messaging for Chrome/Android). Only an anonymous push subscription token is shared with these services - never your email address or ZIP code.

If you have questions about the specific providers we use, please contact us - see Section 11.

5. Tracking & Analytics

Website analytics

We use Google Analytics to understand how visitors interact with our website and app. Google Analytics uses cookies and similar technologies to collect data about your visit. This data is processed by Google and is subject to Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Push notification delivery

When you enable push notifications, we record whether a notification was successfully delivered. We do not track whether you open or interact with a notification beyond what your device's operating system reports as a delivery confirmation.

We do not use third-party advertising trackers, retargeting pixels, or cross-site tracking of any kind beyond the Google services described above.

6. Sharing Your Information

We do not sell, rent, or trade your personal information. We share your data only in these limited circumstances:

• Email service provider - your email is stored with our transactional email provider solely to deliver login links and account notifications.
• Google - anonymized analytics and conversion data is shared with Google as described in Section 5.
• Legal requirements - if required by law, court order, or valid government request, we may disclose your information to the appropriate authorities.
• Business transfer - if MyLawnWeek is acquired or merged with another business, account information may be transferred as part of that transaction. You would be notified by email prior to any such transfer and given the opportunity to turn off notifications or delete your account.

7. Data Retention

Anonymous ZIP lookups (no account) are not stored - no personal data is retained from these sessions.

For account holders, we retain your email address and ZIP code for as long as your account remains active. If you delete your account, all associated personal data - including your push notification subscription token - is deleted within 30 days.

If you disable push notifications, your push subscription token is removed from our servers immediately.

You may request complete deletion of your data at any time - see Section 11.

8. Your Rights & Choices

• Disable push notifications - you can revoke notification permission at any time in your device settings or browser. Your push subscription token is deleted from our servers immediately.
• Delete your account - you may request deletion of your account and all associated personal data by contacting us at the address in Section 11.
• Access your data - you may request a copy of the personal information we hold about you.
• Correct your data - you may request an update if your ZIP code or email address changes.
• Object to analytics - you may opt out of Google Analytics tracking using the browser add-on linked in Section 5.

To exercise any of these rights, contact us using the details in Section 11. We will respond within 30 days.

9. Children's Privacy

MyLawnWeek is intended for adults. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child has provided us with their information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will notify account holders via a push notification or login-screen notice, and update the "Last updated" date at the top of this page.

Continued use of MyLawnWeek after a policy update constitutes acceptance of the revised policy. If you disagree with any changes, you may delete your account at any time.

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us: